Events We Represent

Detroit Auto Show

1992-Present

The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies. In recent years, the show has moved to September to enable OEM’s and global auto suppliers the opportunity to activate on site.  The reimagined event includes: AutoMobili-D, an inside look at future mobility platforms; Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Media Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration with activations and entertainment citywide.  The new Let’s Grow Mobility Global Forum adds an opportunity for automotive executives to share their observations about the every changing world of transportation and mobility during Media Technology Days.

Companies interested in affiliation with The Detroit Auto Show have an exceptional opportunity to reach automaker, media, auto supplier and/or consumer audiences through technology and concourse displays, speaking engagements, private hospitality and dynamic co-branding with feature events onsite.

For further Information please visit:  NAIAS.com

The Parade Company (America’s Thanksgiving Parade presented by Gardner White and Ford Fireworks)

1996-Present

America’s Thanksgiving Parade® presented by Gardner White is the second largest Parade in the country and the most anticipated family tradition in Detroit. Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning to watch the larger-than-life floats, colorful helium-filled balloons, thunderous marching bands and exciting specialty acts. The Parade showcases the incredible artistic talent of our community and engages children in an appreciation for the arts. This annual event captures the imagination of children and their families while uniting the community in a morning of holiday magic and fantasy fun. With more than 200 local and national partners, The Parade is the signature civic event in Detroit. From the high profile fundraising event, Hob Nobble Gobble® presented by Ford Motor Company, to the grassroots educational outreach programs; The Parade encapsulates the community spirit of Detroit.

The Parade Company also produces The Ford Fireworks, the largest trans-border, pyrotechnic display in North America. This signature event provides our community an amazing evening as the Ford Fireworks light up the sky over the Detroit River. More than 2 million people from the United States and Canada enjoy this public event.

To learn more about The Parade Company, please visit www.theparade.org

Chevrolet Detroit Grand Prix Presented by Lear

2007-Present

The 2023 Detroit Grand Prix (June 2 – 4) will be an extraordinary event as the race moves to the streets of Detroit. The race will loop through Jefferson Avenue and Atwater Street by the riverfront. With its return to Downtown Detroit, the Grand Prix will also become a more inclusive and welcoming annual event in the Motor City. More than half of the event’s footprint will be open and accessible to fans for free. From activation and display areas in Spirit Plaza, to music, entertainment, and the Meijer Fan Zone in Hart Plaza to Autotrader Winner’s Circle on the Riverwalk adjacent to the GM Renaissance Center, fans will be able to enjoy the celebration and the fun of Grand Prix weekend without having to purchase a ticket. Free viewing platforms will also be placed along Jefferson Avenue so fans can see the non-stop racing action throughout the three-day weekend.

The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit  Partnership.   For more information about the race and trackside paid viewing, visit www.DetroitGP.com and follow the Grand Prix social media pages at www.facebook.com/detroitgp, www.twitter.com/detroitgp

Detroit Jazz Festival presented by Dirty Dog Jazz Cafe

2013-Present

The Detroit Jazz Festival presented by Dirty Dog Jazz Cafe is the largest, free jazz festival in the world, making this unique civic event a special Detroit asset. Attracting a categorically diverse fan base of more than 300,000 jazz supporters annually for this four-day festival, the event continues to showcase to the world the incredible talent of jazz legends from around the world and particularly those artists born here in our great City. The Detroit Jazz Festival presented by Dirty Dog Jazz Cafe is a major cultural institution, providing year-round concerts and educational programming that culminates in one of the world’s premier jazz festivals on Labor Day Weekend. The Detroit Jazz Festival presented by Dirty Dog Jazz Cafe is managed and produced by the Detroit Jazz Festival Foundation, a 501(c)(3) non-profit organization. For contribution information, visit www.detroitjazzfest.org.

Automate

2021-Present

Automate is North America’s leading automation and robotics trade show and conference to market its sponsorships. Automate will be held May 22 – 25, 2023 at Huntington Place. Automate will feature exhibits from more than 600+ leading robotics, machine vision, artificial intelligence, motion control and related automation companies. The five-day conference features keynotes and panel discussions by leading automation executives. Automate is produced by the Association for Advancing Automation, a 501c6 organization. For more information about Automate visit www.automateshow.com.

Henry Ford Health System’s EyesOn Design Awards at the North American International Auto Show

2008-Present

Each year during the Press Preview at the North American International Auto Show (NAIAS), the Detroit Institute of Ophthalmology (DIO), a division of Henry Ford Health System’s Department of Ophthalmology, presents the EyesOn Design Awards.  The awards honor the best-designed production and concept vehicles, best-designed interior, and most innovative use of color, graphics and materials of vehicles debuted at NAIAS.  These highly coveted, design-based awards are presented by the award sponsors to the design teams of the winning OEMs before an audience of international media and automotive industry leaders. To honor the great minds and talent in the field of automotive design, each year, the EyesOn Design Lifetime Design Achievement Award recipient presents the “Catalyst Award – Empowering Great Design” to the executive within a major automotive OEM who served as the catalyst in his/her career as an automotive designer, making possible the highest design achievements in the field.

EyesOn Design Automotive Design Exhibition

2011-Present

For nearly three decades the annual EyesOn Design Automotive Design Exhibition celebrates the past, present and future of automotive design.  Held on Father’s Day at one of the country’s most beautiful auto baron estates, the Edsel and Eleanor Ford House in Grosse Pointe Shores, Michigan, this event is a feast for the eyes with over 300 vehicles on display and attracts more than 5,000 automotive industry executives, designers, and car enthusiasts from across the country.  The “movers and shakers” of the transportation design field representing domestic, Asian and European OEMs, design schools, and independent design studios walk the grounds and judge the vehicles based on design elements and determine award winners within vehicle classes and design categories.  Proceeds from this exhibition fund the research of the Detroit Institute of Ophthalmology, a division of Henry Ford Health System’s Department of Ophthalmology, and benefits the visually impaired and blind community.

“An Evening of Art + Science” benefiting the University of Michigan’s A. Alfred Taubman Medical Research Institute

2014-Present

“We can’t wait”, the slogan of the A. Alfred Taubman Medical Research Institute articulates the sense of urgency that drives the world’s most talented physicians to immerse themselves in biomedical research as well as patient care, in a quest to speed cures to the people they treat for devastating conditions. With a pledge of $100 million, the institute was launched in 2007 by Alfred Taubman with a strategy to allow doctors more freedom to pursue ground-breaking research than is afforded by traditional federal grants and other sources of funding.  “An Evening of Art + Science” helps to fund grants for the institute’s Emerging Scholars Program and celebrates the collaboration of some of the world’s greatest artistic and medical thinkers.  The artists’ inspiration drawn from the physicians’ research results in boundary-breaking works of art, which are presented and auctioned at the “Evening of Art + Science” gala reception each spring.  This event makes a very real impact on the progress of medical science.