Events We Represent

North American International Auto Show

North American International Auto Show


The North American International Auto Show (NAIAS) is internationally recognized as the leading auto show in North America and one of the top five auto shows in the world. This premier industry event is the host of 45 – 50 new vehicle and production vehicle introductions each January, attracting more than 5,000 international press to view the vehicle unveilings. Credentialed media come from almost every country in the world. The two Press Days are followed by two Industry Days in which more than 35,000 Tier 1 Auto Suppliers and auto industrialists visit the show floor to see the vehicles on display before the show opens to the public. More than 2,000 companies send representatives to Industry Preview Days with many companies showcasing their latest technologies in private hospitality suites on the second and third floors of the convention center.

NAIAS is also well recognized for hosting Charity Preview, the most successful single-day fundraising event in the nation raising more than $5 million each year for Detroit area children’s charities. The Public Show opens the following morning with more than 800,000 consumers touring the show floor during the nine-day consumer event.

Companies interested in affiliation with the show have an exceptional opportunity to reach automaker, media, auto supplier and/or consumer audiences through display, private hospitality and NAIAS co-branding.

The Parade Company

The Parade Company (America’s Thanksgiving Parade presented by Art Van and Ford Fireworks)


America’s Thanksgiving Parade® presented by Art Van is the second largest Parade in the country and the most anticipated family tradition in Detroit. Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning to watch the larger-than-life floats, colorful helium-filled balloons, thunderous marching bands and exciting specialty acts. The Parade showcases the incredible artistic talent of our community and engages children in an appreciation for the arts. This annual event captures the imagination of children and their families while uniting the community in a morning of holiday magic and fantasy fun. With more than 200 local and national partners, The Parade is the signature civic event in Detroit. From the high profile fundraising event, Hob Nobble Gobble® presented by Ford Motor Company, to the grassroots educational outreach programs; The Parade encapsulates the community spirit of Detroit.

The Parade Company also produces The Ford Fireworks, the largest trans-border, pyrotechnic display in North America. This signature event provides our community an amazing evening as the Ford Fireworks light up the sky over the Detroit River. More than 2 million people from the United States and Canada enjoy this public event.

Chevrolet Detroit Grand Prix Presented by Lear


The Chevrolet Detroit Grand Prix presented by Lear, a 501(c) 3 non-profit corporation (subsidiary of Downtown Detroit Partnership), has provided improvements to Belle Isle totaling more than $13 million since the race returned to the island in 2007 and generates over $47 million annually in total spending for the region. The competitive racing action features the Verizon IndyCar Series, IMSA WeatherTech SportsCar Championship, Pirelli World Challenge and SPEED Energy Formula Off-Road. Support of this exciting event is seen through the 110,000 fans in attendance and strong media support with 16 local and 12 national hours of television coverage and more than 700 credentialed media from all over the world. The on-island action also includes the Meijer Fan Zone with interactive displays, local Detroit sports teams, high-energy demonstrations and activities for fans of all ages, the MotorCity Casino Hotel Entertainment Stage where national and local artists perform all weekend long and the Fifth Third Bank Paddock which provides up-close views of the teams and drivers as they work.

Detroit Jazz Festival

Detroit Jazz Festival


The Detroit Jazz Festival is managed and produced by the Detroit International Jazz Festival Foundation, a 501(c)(3) non-profit organization formed in 2006 with the support of Detroit philanthropist and Mack Avenue Records Chairman Gretchen Valade. The Detroit Jazz Festival is the largest, free jazz festival in the world, making this unique civic event a special Detroit asset. Attracting a categorically diverse fan base of more than 250,000 jazz supporters annually for this four-day festival, the event continues to showcase to the world the incredible talent of jazz legends from around the world and particularly those artists born here in our great City. The Detroit Jazz Festival is a major cultural institution, providing year-round concerts and educational programming that culminates in one of the world’s premier jazz festivals on Labor Day Weekend.

Henry Ford Health System’s EyesOn Design Awards at the North American International Auto Show


Each year during the Press Preview at the North American International Auto Show (NAIAS), the Detroit Institute of Ophthalmology (DIO), a division of Henry Ford Health System’s Department of Ophthalmology, presents the EyesOn Design Awards.  The awards honor the best-designed production and concept vehicles, best-designed interior, and most innovative use of color, graphics and materials of vehicles debuted at NAIAS.  These highly coveted, design-based awards are presented by the award sponsors to the design teams of the winning OEMs before an audience of international media and automotive industry leaders. To honor the great minds and talent in the field of automotive design, each year, the EyesOn Design Lifetime Design Achievement Award recipient presents the “Catalyst Award – Empowering Great Design” to the executive within a major automotive OEM who served as the catalyst in his/her career as an automotive designer, making possible the highest design achievements in the field.

EyesOn Design Automotive Design Exhibition

EyesOn Design Automotive Design Exhibition


For nearly three decades the annual EyesOn Design Automotive Design Exhibition celebrates the past, present and future of automotive design.  Held on Father’s Day at one of the country’s most beautiful auto baron estates, the Edsel and Eleanor Ford House in Grosse Pointe Shores, Michigan, this event is a feast for the eyes with over 300 vehicles on display and attracts more than 5,000 automotive industry executives, designers, and car enthusiasts from across the country.  The “movers and shakers” of the transportation design field representing domestic, Asian and European OEMs, design schools, and independent design studios walk the grounds and judge the vehicles based on design elements and determine award winners within vehicle classes and design categories.  Proceeds from this exhibition fund the research of the Detroit Institute of Ophthalmology, a division of Henry Ford Health System’s Department of Ophthalmology, and benefits the visually impaired and blind community.

University of Michigan’s A. Alfred Taubman Medical Research Institute

“An Evening of Art + Science” benefiting the University of Michigan’s A. Alfred Taubman Medical Research Institute


“We can’t wait”, the slogan of the A. Alfred Taubman Medical Research Institute articulates the sense of urgency that drives the world’s most talented physicians to immerse themselves in biomedical research as well as patient care, in a quest to speed cures to the people they treat for devastating conditions. With a pledge of $100 million, the institute was launched in 2007 by Alfred Taubman with a strategy to allow doctors more freedom to pursue ground-breaking research than is afforded by traditional federal grants and other sources of funding.  “An Evening of Art + Science” helps to fund grants for the institute’s Emerging Scholars Program and celebrates the collaboration of some of the world’s greatest artistic and medical thinkers.  The artists’ inspiration drawn from the physicians’ research results in boundary-breaking works of art, which are presented and auctioned at the “Evening of Art + Science” gala reception each spring.  This event makes a very real impact on the progress of medical science.

Detroit Super Bowl XL Host Committee

Detroit Super Bowl XL Host Committee


The Fulkerson Group was directly involved in raising $18M in support of the Detroit Super Bowl Host Committee working in conjunction with Chairman Roger Penske and Executive Director Susan Sherer. The company’s work involved sales and negotiation with Detroit’s leading automakers and corporations in association with the NFL.

C.S. Mott Children’s Hospital

C.S. Mott Children’s Hospital


The Fulkerson Group developed the major event strategy to launch and open the new C.S. Mott Children’s Hospital including direct involvement with foundation and sponsorship sales in association with the University of Michigan Development Office.

The National Summit

The National Summit


The Fulkerson Group worked with the Detroit Economic Club on the development and execution of a major business conference and convergence with core tasks involving sponsorship sales, event strategy and marketing fulfillment.