What We Do

What We Do

With a 34-year track record in major event marketing, sponsorship sales and fulfillment, The Fulkerson Group has sold, negotiated and serviced hundreds of sponsorship contracts for the leading industry, sports and civic events held in Detroit.

While helping organizations and events reach their revenue potential with short and long term consulting services, The Fulkerson Group has built affinity event partnerships for leading national and international corporations that have produced significant results. In combination, The Fulkerson Group raises $18 million to $20 million each year for the events they represent.

Grand Prix

Core Competencies

  • Major Event Sponsorship Sales and Consulting
  • Proposal Writing & Sponsorship Packaging
  • Event Marketing Strategies
  • Direct Sales
  • Sales Reports & Tracking
  • Sponsorship Fulfillment, Activation and Reporting

Strategic Advantage

  • Experienced staff with proven track record
  • Extensive connections, long-term corporate relationships
  • Familiarity with not-for-profit organizations and how to generate revenue in the Detroit area market
  • Established sales process
  • Organized contact database

Customized Sponsorship Negotiations

  • Title and presenting sponsorship status
  • Educational programs and community initiatives
  • Official and presenting sponsorship affiliation
  • Hospitality
  • Event radio and television broadcast rights
  • Signage
  • Concession arrangements and negotiation
  • Internet and digital marketing
  • On-site display sales and contracting
  • Cross-promotions and advertising


The team’s sponsorship and marketing relationships are extensive and include access to marketing executives and sponsorship decision makers in all industries.